The Woman Behind It All | Women-Owned Business, Work-Life Balance, Relationship Advice, Gene Keys, Human Design, Small Busine
102 Episodes
Report
The Go-To Podcast for Female Founders Balancing Life & Business Without Sacrificing What Matters Most: Themselves or Their Families
** Top 10% Global-Ranked Podcast **
💛 Do you want to redefine success as a FEELING in your body instead of a milestone or amount in your bank account?
💛 Do you want equal partnership at home so you stop carrying the mental load alone and have capacity to scale your heart-led business?
💛 Do you want to understand your Human Design and Gene Keys so you can finally build from YOUR authentic code instead of following blueprints that weren't designed for you?
If I'm speaking your language, then this is the show for you!
I'm Kaija Dawn - speaker, podcaster, and Human Design & Gene Keys guide for female founders who are building businesses while raising families, and refusing to choose between income and impact, and being a present mom and powerful CEO.
After 15 years as an entrepreneur and investing over six figures in programs that didn't quite click, I discovered this truth: you are the golden ticket you've been searching for.
When I found Human Design and Gene Keys, I finally understood why some strategies worked and others left me overwhelmed, mentally exhausted and drowning in decision fatigue.
Now, I help you cut through the noise, stop chasing shiny objects, and start building your online business or startup from YOUR unique design.
Here we dive into the stuff no one else is saying, like:
✨ The mental load that's killing your business (and your marriage) - and how to have the hard conversations about equal partnership, work-life balance, and time management (especially when you're the breadwinner)
✨ Your Human Design and Gene Keys as your best life & business strategy - so you stop following formulas that weren't built for your energetic signature as a woman in business
✨ Financial freedom, independence, and stability - while being present with your family
✨ Shifting from scarcity to abundance - by building from internal safety, trusting your design, making decisions from love instead of fear
✨ Community with other women in business balancing everything just like you - so you stop feeling lonely and isolated in this journey
This is soul + strategy integration for women who want to make a difference AND an income without sacrificing themselves, their families, or their sanity.
Ready to stop white-knuckling and start trusting your own design, timing, and dreams?
Be brave, not perfect, babe!
Let's dive in.
View more comments
The Woman Behind It All | Women-Owned Business, Work-Life Balance, Relationship Advice, Gene Keys, Human Design, Small Busine
Jun 22, 2026
You stayed quiet again. Maybe it was in a meeting, maybe it was on a massage table, maybe it was the text you typed and deleted three times before putting your phone down and just letting it go. And in that moment of swallowing it, you told yourself you were being considerate. Thoughtful. The bigger person. But what if the kindest thing you could have done -- for yourself AND for them -- was just to say the thing?
This episode cracked that question wide open with two stories from Kaija's actual week. A massage table realization that she didn't even speak out loud in the moment (because yes, she does this too). And a friend who caught herself mid-yes, checked in with her body, and chose differently. Both of them landed in the same place: doing what's genuinely best for you doesn't take anything away from anyone else. Most of the time it actually gives everyone more.
What we're covering:
Where self-compromise is so automatic you don't even catch it happening -- and how to start noticing it in real time
Why your honest truth, shared kindly, is actually a gift to the other person (not a burden)
What your no creates space for -- and why the right yes can't show up until you stop blocking it
How doing what's genuinely best for you ripples out and lifts everyone in the room
You were never meant to shrink yourself to keep everyone else comfortable. That pattern stops today bc choosing you is how everyone wins!
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
🎁 Haven't grabbed the free Unshakable Private Podcast yet?
Get instant access here -- 5 episodes and companion worksheets to help you become unshakable in your identity, decisions, and life. Totally free.
Tune Into Related Episodes
112 | You Can't Ask For More And Shrink For Less: How to Stop Playing Small as a Woman Entrepreneur
111 | Energy Doesn't Lie: How Trusting Your Inner Knowing Transforms The Way You Lead, Decide, and Build As A Female Founder
107 | Busting the "Going All-In On Your Business" Myth: What It Actually Means for Female Founders
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
Jun 15, 2026
A whole month!
That's how long the answer was already there, waiting, while every other thing got the energy that decision deserved. Bc sitting in the in-between felt safer than committing to the yes. But that in-between costs way more than the investment ever did.
This episode is the story of what actually happened. The fear underneath the indecision, the conversation that cracked something open, the business credit card that showed up, and then what happened the week she finally pushed play!
Three women joined BBB, the podcast popped off, the money flowing right back, plus more! The universe blessing the yes in real time.
Kaija's bringing you into the full messy, shaky, seeking-validation truth of this IRL, bc the gap between asking for more and shrinking for less is somewhere most of us are living, and nobody's talking about what it actually costs to stay there.
What we're covering:
What it really means to ask for more and shrink for less -- and where that contradiction is quietly draining you right now
Why the in-between costs more than the decision ever will (and how to stop letting it steal your momentum)
The 4-belief flip journaling practice that moves you from stuck to clear to actually doing the thing
Why integrating something into your body and actions lands differently than just knowing it in your head -- and where the real spin-off blessings live
Your yes is already inside you. This episode is about finally blessing it.
Mentioned in this episode:
Babes Before Business (BBB)
The community built for women who want besties AND business -- in that order.
babesbeforebiz.com
BBB IG
Inbal Claudio
inbalclaudio.com
Inbal IG
10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy
Grab the book here
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
🎁 Haven't grabbed the free Unshakable Private Podcast yet?
Get instant access here
This is 5 episodes and companion worksheets to help you become unshakable in your identity, decisions, and life. Totally free.
Tune Into Related Episodes
111 | Energy Doesn't Lie: How to Follow What Feels Expansive as a Female Founder
107 | Busting the "Going All-In On Your Business" Myth: What It Actually Means for Female Founders
098 | You're Scared, Not Confused! What Avoidance Is Costing You as a Woman Entrepreneur
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
Jun 08, 2026
Every decision you've ever made.. the good ones, the ones you wish you could take back, the ones that changed everything.. your body knew the answer to first.
Before the spreadsheet, before the advice, before the sleepless night running scenarios. There was a split second where something in you already had the answer. This episode is about learning to catch that moment before your mind talks you out of it.
Your energy has been holding the answer the whole time. And here's the part that makes this even bigger than a decision-making tool: that energy isn't just yours. It's something way larger moving through you, guiding you toward the role you're actually here to play. When you follow it, you're not just serving yourself. The ripple goes way out beyond you.
This one's short, practical, and a little cosmic✨ And it might be the simplest guidepost you've ever been handed.
What we're covering:
Why your energy registers the truth before your mind does -- and what's actually moving through you when it does
Expansion and contraction as honest guideposts for every decision, season, and next right move
Why it's not only okay but necessary for what feels expansive to shift as you evolve
How to get quiet enough to feel it and brave enough to actually follow it
Your energy is always talking. This episode is about finally letting yourself listen.
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
🎁 Haven't grabbed the free Unshakable Private Podcast yet? Get instant access here!
5 episodes and companion worksheets to help you become unshakable in your identity, decisions, and life. Totally free.
Tune Into Related Episodes
110 | Half-Year Life & Systems Check-in: What's Working, What's Shifting, and What's Coming Next
098 | You're Scared, Not Confused: What Avoidance Is Costing You as a Woman Entrepreneur
097 | From Decision Fatigue to Clarity: The Self-Trust Tool Every Woman Entrepreneur Needs
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
Jun 01, 2026
Six months ago, Kaija sat down and made some commitments. Five systems, shared out loud on this podcast, with the intention of reclaiming energy, presence, and time. Today she's back to tell you exactly how that went -- the wins, the pivots, the things that stuck, and the things that didn't.
And there's a lot more to catch up on than just the systems.
Coaching her daughter's team. Playing volleyball and softball. Growing BBB. Showing up for networking events and the chamber. Trying to get pregnant. Living a full, beautiful, genuinely busy life while still pouring into this show twice a week. Something had to give, and Kaija's being completely honest about what that looks like going forward -- including a change to the podcast schedule that's less about pulling back and everything about showing up sustainably for the long game.
This one dropped completely off the cuff. No notes, no outline, just a real conversation about the last six months and what the next six are shaping up to look like.
What we're covering:
The five systems from episode 67 -- a raw, honest six month report on what's actually been working
Life updates across all the things: BBB, family, sports, community, and trying to grow it by one more little human
Why Kaija is dropping to one episode per week -- and why that decision is a full-body yes
What's coming in the next six months and why this season feels like the most aligned one yet
Same mission. Same heart. Just shifting how I get to move forward to honor this season of life, business, and expansion!
Mentioned in this episode:
067 | 5 Systems I'm Using to Reclaim My Time, Energy and Presence in 2026
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
🎁 Haven't grabbed the free Unshakable Private Podcast yet?
Get instant access here -- 5 episodes and companion worksheets to help you become unshakable in your identity, decisions, and life. Totally free.
Tune Into Related Episodes
067 | 5 Systems I'm Using to Reclaim My Time, Energy and Presence in 2026
109 | A Memorial Day Message for the Woman Behind It All
106 | Mom Guilt Is Lying to You: Why Your Business Makes You a Better Mother
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
May 25, 2026
One life. That's what we've got. And on a day when we're honoring the people who gave everything -- their bodies, their families, their safety, their time -- it feels like exactly the right moment to ask yourself how much of yours you've been giving away too. To old stories. To other people's expectations. To a version of yourself that was never really you to begin with.
She's in there. The real one. The bold, full-spectrum, utterly unleashed version of you who's been knocking on the door of your heart for a while now. This episode is the reminder she sent.
What came through this weekend was big -- and it needed to be said out loud. About shadow states and how sneaky they are. About the difference between knowing who you are in your head and actually letting her live in your body. About you only getting one shot at this life, and what you're going to do with that.
What we're covering:
The three things standing between you and actually being her now -- and why remembering who you are goes way deeper than a journal prompt
How shadow states show up subtly in your body, your energy, and the way you talk about your own life
Richard Rudd on discerning the heart from the mind -- and why getting that order right changes everything
What it looks like to make your highest, most authentic self-expression an actual non-negotiable starting today
You've already manifested everything you've ever wanted. So what's next? Go way bigger than you've been allowing yourself to think. This episode will light that fire.
Resources Mentioned:
Gene Keys Audio Library
Gene Keys Book
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
🎁 Haven't grabbed the free Unshakable Private Podcast yet?
Get instant access here -- 5 episodes and companion worksheets to help you become unshakable in your identity, decisions, and life. Totally free.
Tune Into Related Episodes
108 | Connection Over Competition: How Female Founders Change the Culture of Women Entrepreneurship
099 | Closing the Identity Gap: How Women Entrepreneurs Embody the Next Version of Themselves
096 | The Cost of Energy Leaks for Female Founders (And How To Plug Them)
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
May 21, 2026
Picture the room. A table full of women who actually get it -- the ambition AND the exhaustion, the vision AND the overwhelm, the deep drive to create something meaningful AND the equally deep desire to do stupid fun stuff with people who feel like home.
Women who want to strategize AND laugh until something comes out of their nose. Women who are rooting for you so genuinely that your win feels like their win too.
That room exists. And you've been craving it longer than you've probably let yourself admit.
This episode came straight from the heart -- from a conversation about what it actually looks like to change the culture of women entrepreneurship from the inside out.
Like how we pull back when we feel insecure. We shrink when we want to expand. We scroll past the woman we'd love to be friends with because comparison got there first. And all of it traces back to one thing: the very human need for love and belonging that every single one of us is walking around with, whether we're running a seven-figure business or just getting started.
So let's talk about what shifts when we stop contracting and start actually showing up for each other.
What we're covering:
Why women entrepreneurs pull back from the exact rooms and relationships they need most -- and the love and belonging reframe that changes everything
What it actually looks like to show up as the full spectrum woman you are -- the CEO and the hot mess, the fighter and the lover, all of it
How real, consistent connection between female founders ripples out way beyond the room you're sitting in
The culture of women entrepreneurship we're actively building together -- and how you get to be part of it
We want the same things. Impact, income, real friendship, strategic conversation, and someone to do silly stuff with on the side. And the women you've been wanting in your corner? They've been looking for you too.
📣 Babes Before Business (BBB) is HERE!
A community built for the full spectrum woman who wants besties AND business -- in that order.
Join the Community Here!
Follow Babes Before Business on IG!
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
Tune Into Related Episodes
107 | Busting the "Going All-In On Your Business" Myth: What It Actually Means for Female Founders
106 | Mom Guilt Is Lying to You: Why Your Business Makes You a Better Mother
102 | How to Make Yourself More Valuable as a Female Founder (The Answer Might Surprise You)
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
May 18, 2026
The "burn it all down, quit everything, leap and the net will appear" version of all in has been sold so hard for so long that a lot of us started believing our intentional, safety-first approach was actually a mindset problem. Well, it's not. And today we're busting that myth wide open!
Building with a safety net is a strength- not a weakness like you've been sold.
Neither is having another income stream while you grow your dream isn't a lack of belief. Protecting your kid's stability, your mental health, and your basic needs while you build something meaningful isn't "playing small". That's grown ass woman strategy, baby!
And the noise telling you otherwise means it's time to get really good at filtering it out.
This one's about putting your blinders up, getting quiet enough to hear your own signal, and deciding once and for all what all in looks like when YOU get to define it.
What we're covering:
The "all in" myth and who actually benefits from pushing it
Why safety is the foundation of sustainable growth -- not evidence that you don't believe in yourself
How to filter the noise and stop measuring your commitment against someone else's journey
What your version of all in looks like when you give yourself full permission to define it
Your dream doesn't require you to blow up your life to prove you believe in it. You get to build the way that's actually built to last.
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
🎁 Haven't grabbed the free Unshakable Private Podcast yet?
Get instant access here -- 5 episodes and companion worksheets to help you become unshakable in your identity, decisions, and life. Totally free.
Tune Into Related Episodes
106 | Mom Guilt Is Lying to You: Why Your Business Makes You a Better Mother
104 | When Success Feels Scary: The Nervous System Response Keeping Women Entrepreneurs in Hustle Mode
098 | You're Scared, Not Confused: What Avoidance Is Costing You as a Woman Entrepreneur
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
May 14, 2026
The guilt shows up right on cue. Laptop closes, kid needs you, and before you've even crossed the room that voice is already running its script..
"You chose work again". "You should've been more present." "A better mom wouldn't want this so badly."
It's convincing. AND it has been telling you a story that was never actually yours to believe.
What's actually happening while you're building is your kiddo is quietly absorbing what women do. What moms are capable of. Whether their own desires will matter someday. Whether ambition is something they can lean into, too!
And every time you sit down and work on something that genuinely lights you up, you're writing the answer to those questions in real time, whether you realize it or not.
This one's a permission slip, babe. We're going into the real origins of mom guilt, why it's conditioning dressed up as conscience, and what your kid is actually learning from watching you do this brave, intentional, meaningful thing you're building.
What we're covering:
Where mom guilt comes from and why it's been lying to you (and most of the women you know)
Six ways your business is actively making you a better mother -- not in theory, in practice
What your kid is absorbing every time they watch you work, follow through, and trust yourself
The both/and reframe that gives you full permission to be a whole woman without choosing sides
Your kid gets to grow up watching a mom who bet on herself, and that changes everything about who they believe they get to be!
This is the mom guilt reframe every woman entrepreneur needs to hear right now.
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
🎁 Haven't grabbed the free Unshakable Private Podcast yet?
Get instant access here -- 5 episodes and companion worksheets to help you become unshakable in your identity, decisions, and life. Totally free.
Tune Into Related Episodes
104 | When Success Feels Scary: The Nervous System Response Keeping Women Entrepreneurs in Hustle Mode
099 | Closing the Identity Gap: How Women Entrepreneurs Embody the Next Version of Themselves
098 | You're Scared, Not Confused: What Avoidance Is Costing You as a Woman Entrepreneur
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
May 11, 2026
What if the story you've been telling yourself about being bad with money isn't even true? What if the real issue isn't how you handle money, but how much of it you're actually generating in the first place? That one reframe changed everything for today's guest, and I have a feeling it might do the same for you.
Maggie Emerson of Beaucoup Babe went from broke single mom to money mentor, and she now helps women and business owners create and keep more wealth by doing two things most people never combine: the practical (data, systems, what the numbers are actually telling you) and the magical (your relationship to money, the energetics, the embodiment of who you want to be as a steward of wealth).
This conversation is the perfect next layer on top of everything we've been unpacking in our last two money episodes, and Maggie brings a perspective that is equal parts grounding and activating.
If money still feels like a loaded topic.. heavy with shame, confusion, or that low-grade guilt we talked about a couple episodes back, this one is going to give you so much relief. And a really good quiz to take after!
What we're covering:
Maggie's journey from broke single mom to money mentor and the exact reframe that removed her shame and changed her next steps
How to take the drama out of your money story by looking at the actual data (and why that's the most liberating thing you can do)
The difference between the practical and the magical when it comes to your finances and why you need both
The 4 money archetypes and what yours reveals about how you relate to, spend, and receive money
You are not bad with money! You might just need more information and a totally different relationship with it.
Connect with Maggie Emerson:
Instagram: @beaucoup_babe
Discover Your Money Archetype -- Free Quiz
Activate Your Money Magnetism Masterclass -- May 21st
Profit Lab Group Program -- September Waitlist
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
🎁 Haven't grabbed the free Unshakable Private Podcast yet?
Get instant access here -- 5 episodes and companion worksheets to help you become unshakable in your identity, decisions, and life. Totally free.
Tune Into Related Episodes
104 | When Success Feels Scary: The Nervous System Response Keeping Women Entrepreneurs in Hustle Mode
103 | Financial Freedom Starts Here: How to Spend Without the Guilt Spiral as a Women Entrepreneur
097 | From Decision Fatigue to Clarity: The Self-Trust Tool Every Woman Entrepreneur Needs
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
May 07, 2026
Your business is working! Like, actually working.
Money is moving, the systems are humming, and instead of popping champagne you're already scanning for the next problem to solve. The next strategy to add. The thing that must be broken even though nothing is broken. That feeling.. that itch to complicate what's flowing.. is more than "drive". It's your nervous system doing what it learned to do a long time ago -- running a stress response based on fear.
This episode is a compliment conversation to the last episode around money energetics. We talked about safety, love versus fear, and the allocation system that changes how you spend.
But there's a layer we didn't get to.. what happens when the work is actually paying off and your body still won't let you rest in it. I was listening to Jamie Sea's podcast and she named it so perfectly that I had to bring it here for you.
If you've ever thought "it can't be this easy" or "did I even deserve this if I didn't work myself into the ground for it" -- this one is for you.
What we're covering:
Why success feeling easy triggers urgency instead of celebration (and what's actually going on underneath it)
What ease in business actually means -- and why it has nothing to do with being lazy or uncommitted
The stress response that keeps female founders running on adrenaline long after they need to
Jamie Sea's three-step practice for when the urgency spiral shows up -- so you can pause, regulate, and let it work
You didn't come out of the womb believing you had to hustle and grind to deserve good things. You learned that, which means you an UNlearn it. Ease is your birthright. It's time to let things work.
Resources Mentioned:
Jamie Sea Show
Jamie Sea's IG
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
🎁 Grabbed the free Unshakable Private Podcast yet?
Get instant access here -- 5 episodes and companion worksheets to help you become unshakable in your identity, decisions, and life. Totally free.
Tune Into Related Episodes
103 | The Energetics of Money: How to Spend Without the Guilt Spiral as a Female Founder
098 | You're Scared, Not Confused: What Avoidance Is Costing You as a Woman Entrepreneur
096 | The Cost of Energy Leaks for Female Founders (And How To Plug Them)
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
May 04, 2026
You bought the thing. And then immediately, before you even got home, the spiral started. The mental math, the second-guessing, the low-grade shame sitting in your chest for the rest of the day. Sound familiar? Most women entrepreneurs know this feeling better than they'd like to admit -- and almost none of us talk about it out loud.
The guilt isn't about the amount. A $6 coffee can wreck your whole afternoon just as fast as a $600 investment can. The spiral has nothing to do with the number on the receipt and everything to do with the energy you spent that money WITH and whether you actually feel safe having it in the first place.
This episode is the one I wish someone had handed me years ago. We're going into the energetics of money, what it actually means to cultivate safety with it, and the allocation system that quietly changed everything about how I spend, save, and receive. No guilt spiral required.
What we're covering:
Why safety is the real foundation of your money relationship -- and how to start building it from the inside out
The difference between spending from love and trust versus fear and lack (and how to tell which one is running the show)
How to think about the longevity of a purchase instead of just the price tag -- and why that reframe is everything
The allocation system that gives you total clarity so you can spend with ease and actually enjoy it
Money doesn't have to feel heavy. You get to have a relationship with it that feels good even before you have as much as you want.
Resources Mentioned:
Profit First by Mike Michalowicz
Relay Bank
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
🎁 Haven't grabbed the free Unshakable Private Podcast yet?
Get instant access here -- 5 episodes and companion worksheets to help you become unshakable in your identity, decisions, and life. Totally free.
Tune Into Related Episodes
087 | How to Stop Living Paycheck to Paycheck as a Small Business Owner
034 | How I Created Financial Stability as a Single Mom Entrepreneur (Without Child Support)
092 | My Favorite Manifestation Practice for Goal Setting as a Woman Entrepreneur
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
May 01, 2026
There's something that happens when you walk into the right room. You feel it before anyone even says a word. The energy is different. The conversations go deeper faster. You leave more lit up than when you walked in, with a voice note list a mile long and two new women you can't wait to get coffee with.
That feeling is so much more than a coincidence. That's deep energetic resonance. And it's one of the most valuable things you can cultivate as a woman building something.
We spend so much time asking ourselves how to be more qualified, more credentialed, more skilled. And those matter, but they're not the whole picture. The rooms you choose to be in, the women you let into your orbit, the conversations you say yes to.. THAT'S where your next level actually lives. In connection.
This is a short one today, but don't let the length fool you. What's inside might be the permission slip you didn't know you needed.
What we're covering:
Why your relationships are your most valuable business asset (and how to start treating them that way)
The shift from collecting certifications to collecting genuine, meaningful connections
What it actually looks like to put yourself in new rooms -- and why the right ones change everything
The invitation to stop waiting and start choosing the people, communities, and conversations that honor who you're becoming
Your next level of success is sitting across the table from someone you haven't met yet. Go find her.
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
🎁 Haven't grabbed the free Unshakable Private Podcast yet?
Get instant access here -- 5 episodes and companion worksheets to help you become unshakable in your identity, decisions, and life. Totally free.
Tune Into Related Episodes
099 | Closing the Identity Gap: How Women Entrepreneurs Embody the Next Version of Themselves
098 | You're Scared, Not Confused: What Avoidance Is Costing You as a Woman Entrepreneur
094 | The 3-Step Framework To Live Your Dream Life As A Woman Entrepreneur
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
Apr 27, 2026
640+ downloads in April thus far!!! Say whhhaaaattt?!
This is the biggest month this show has ever had, and it happened because of YOU showing up, sharing, and tuning in twice a week like the absolute babe you are!
BUT before I assume I know exactly what you want more of -- I'm just going to ask.
There's a quick anonymous Google Form linked below, and I genuinely want to know what topics light you up, what questions you're sitting with, and how I can make this show even better for you!
Two minutes. That's all it takes. And it helps more than you know.
👉 Fill out the listener survey here!
Your feedback shapes what comes next. So please, go fill it out. I'm so ready to hear from you!!
📣 Become a Woman Behind It All Insider
Get first access to new offerings, behind-the-scenes updates, and the content that doesn't make it to the podcast.
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
🎁 Have you grabbed the free Unshakable Private Podcast yet? Get instant access here!!
5 episodes and companion worksheets to help you become unshakable in your identity, decisions, and life. Totally free.
Tune Into Related Episodes
100 | Triple Digit Milestone! The Evolution of This Show, a Gift, and What's Coming Next for Female Founders
097 | From Decision Fatigue to Clarity: The Self-Trust Tool Every Woman Entrepreneur Needs
094 | The 3-Step Framework To Live Your Dream Life As A Woman Entrepreneur
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
Apr 23, 2026
100 episodes!!🥹🥳
Whether you've been here since episode one, stumbled in somewhere in the middle, or this is your very first time -- you are here for something special, and I am so glad you showed up today.
This episode is different. We're not diving into a framework or a teaching. We're sitting down together, girlfriend style, to talk about the real journey of this show -- the pivots, the shadow work, the moments I thought I'd completely humiliated myself, and how all of it led exactly here. To this. To you. To the most downloaded month this podcast has ever had!!
And because I couldn't let this milestone pass without giving you something, I've been quietly creating a gift behind the scenes that pulls everything from this mini-series together into one free, deeply tangible experience. It's inside the show notes, it's waiting for you, and I think you're going to love it.
What we're covering:
The full evolution of The Woman Behind It All -- where it started, why it shifted, and why this version feels the most solid and true
What the 53rd Gene Key has to do with expansion, inconsistency, and finally making peace with being a constant work in progress
The free gift I created specifically for you -- five episodes, companion worksheets, and everything we've been building toward
What's coming next for this show (including a secret project I'm not quite ready to fully spill yet)
Here's to 100 more, baby! And this is just the beginning🫰
📣 Become a Woman Behind It All Insider
Get first access to new offerings, behind-the-scenes updates, and the content that doesn't make it to the podcast.
🎁 Access Your Free Gift Here
Grab the Unshakable Private Podcast! Five episodes plus companion worksheets to help you close the identity gap, plug the energy leaks, and become the woman you've been building toward. Totally free. Go get it.
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
Tune Into Related Episodes
096 | The Cost of Energy Leaks for Female Founders (And How To Plug Them)
097 | From Decision Fatigue to Clarity: The Self-Trust Tool Every Woman Entrepreneur Needs
098 | You're Scared, Not Confused! What Avoidance Is Costing You as a Woman Entrepreneur
099 | Closing the Identity Gap: How Women Entrepreneurs Embody the Next Version of Themselves
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
Apr 20, 2026
She comes through in the shower. In the middle of a great conversation with a friend. In that gut feeling that says reach out to her or you don't want to work with this client anymore. That version of you -- the bold, intuitive, fully expressed one -- she's not quiet. She's been talking to you for a while now.
The question is how much longer you're going to make her wait.
This is Episode 99, the final piece of our mini-series before the big reveal in Episode 100. We've covered the energy leaks, the internal compass, the brave thing you've been avoiding. Today we're bringing it all together -- because all of that work points here. To the gap between who you say you are and who you're actually being. And more importantly, to what it looks like to start closing it now. Not someday. Now.
What we're covering:
The identity gap -- what it actually looks like in real life and why living there is so exhausting
Specific examples of embodying her NOW (rep by rep, decision by decision, before it feels "ready")
What becomes possible when you make your full self non-negotiable -- in your business, your relationships, and your bank account
Why internal safety is the real foundation underneath all of it
You don't become her someday. You practice her today, in this decision, in this moment. That's how the evidence builds.
📣 Become a Woman Behind It All Insider
Get first access to new offerings, behind-the-scenes updates, and the content that doesn't make it to the podcast.
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
Tune Into Related Episodes
096 | The Cost of Energy Leaks for Female Founders (And How To Plug Them)
097 | From Decision Fatigue to Clarity: The Self-Trust Tool Every Woman Entrepreneur Needs
098 | You're Scared, Not Confused: What Avoidance Is Costing You as a Woman Entrepreneur
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
Apr 16, 2026
The advice you keep asking for? You already have the answer. Somewhere between "I don't know what to do" and the knowing that's already sitting underneath that -- there's usually not confusion. There's fear. And those are two very different things.
We've gotten really good at seeking cover. Asking for opinions, commiserating about all the reasons something is hard, collecting perspectives like they're going to finally give us the clarity we're looking for.
None of that is wrong, but if you're honest with yourself, you know when you're seeking clarity and when you're seeking permission to keep avoiding. The brave thing doesn't live in anyone else's answer. It lives in the one you've had all along.
This is Episode 98, Part 3 of our mini-series building to Episode 100. We covered where you're leaking energy in Ep 96, and your internal compass in Ep 97.
Today we're going into the place where those two things intersect -- the brave thing you've been circling, and what it's actually costing you every time you choose comfortable over honest.
What we're covering:
Why "I don't know what to do" is almost always fear in disguise (and what's actually underneath it)
The real cost of avoidance: the self-trust you erode every single time you override your own knowing
How self-abandonment ripples into your body, your business, and your relationships (and what opens up when you stop)
Why clarity keeps slipping even after your biggest breakthroughs, and what actually makes it stick
Every time you say yes to yourself, your whole world gets bigger. That's what's waiting on the other side!
📣 Become a Woman Behind It All Insider
Get first access to new offerings, behind-the-scenes updates, and the content that doesn't make it to the podcast.
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
Tune Into Related Episodes
096 | The Cost of Energy Leaks for Female Founders (And How To Plug Them)
097 | From Decision Fatigue to Clarity: The Internal Compass Every Woman Entrepreneur Needs
086 | Reduce Decision Fatigue In Your Relationship (and Small Business) Using Your Core Values
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
Apr 13, 2026
There's a version of you who makes decisions without the mental gymnastics. She knows what she stands for, so when something crosses her desk or lands in her inbox, she can feel the answer immediately. Not because she's more confident or has it all figured out - but because she's clear on her internal compass.
You've probably done values work before. Maybe you even listed your top five on a worksheet somewhere. But knowing your values and actually consulting them when you're spiraling at 3am are two completely different things. One is intellectual. The other is the lighthouse that brings you back to yourself when the storm hits.
This is Episode 97, Part 2 of our mini-series building to Episode 100. Last week we talked about energy leaks. This week we're talking about the thing that stabilizes the center - your values as your fixed point. The compass that tells you if you're on course or drifting.
What we're covering:
The lighthouse analogy and why your values are your fixed point in the storm
How to find your REAL values (not just the ones you think you should have)
Why naming the threatened value stops the spiral in its tracks
The gap between the values you say and the values you're living from
When you know what you stand for, the 3am spiral loses its power, and YOU get your bandwidth back!
📣 Become a Woman Behind It All Insider
Get first access to new offerings, behind-the-scenes updates, and the content that doesn't make it to the podcast.
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
Tune Into Related Episodes
096 | The Cost of Energy Leaks for Female Founders (And How To Plug Them)
086 | Reduce Decision Fatigue In Your Relationship (and Small Business) Using Your Core Values
094 | The 3-Step Framework To Live Your Dream Life As A Woman Entrepreneur
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
Apr 09, 2026
You look good on paper. The business is running. The family is fed. You're showing up, doing the work, keeping everything moving. And... you're exhausted. The bone-deep kind that makes you wonder if this it's always going to be like this... but you know there's something bigger and deeper going on.
A few years ago, I couldn't figure out why I was running on empty, too. Nothing catastrophic was happening. Just normal life. But I was drained all the time.
Then I realized: I was abandoning myself in a hundred small moments every single day. Saying yes when I meant no. Softening the truth to keep people comfortable. Shape-shifting depending on who was in the room. Every single time, I was sending myself a message - you can wait. And my body heard it.
This is Episode 96, the first in a mini-series building to something special I'm revealing in Episode 100!
We're starting with energy leaks - the subtle ways you might be draining yourself without even realizing it.
What we're covering:
What an energy leak actually is (and how to spot it in real time)
The Bullseye Framework: why everything starts with YOU at the center
The real cost of the leak (energy, money, relationships, business)
One thing to notice this week that will change everything
Awareness is the first step, so let's find where you're leaking!
📣 Become a Woman Behind It All Insider
Get first access to new offerings, behind-the-scenes updates, and the content that doesn't make it to the podcast.
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
Tune Into Related Episodes
094 | The 3-Step Framework To Live Your Dream Life As A Woman Entrepreneur
092 | My Favorite Manifestation Practice for Goal Setting as a Woman Entrepreneur
090 | What Nobody Tells You About Years 3-5 in Business as a Women Entrepreneur
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
Apr 06, 2026
"Mom, what's for dinner? When is practice? Where are my socks? Can you help me with this?"
And every single question pulls you out of flow, fragments your attention, and reminds you that you're the household CEO even when you're trying to run your actual business.
You love your family. You love being the leader. But you also know there's a better way - one where systems do the heavy lifting so you're not constantly on call to direct everyone. Where your mental bandwidth is freed up for the work that actually lights you up. Where your daughter learns responsibility and your partner knows what's happening without you having to manage every detail.
This episode breaks down the three core systems I use in my household: a communication board that acts as our family cockpit, a jobs chart that teaches my daughter work ethic and money management, and a 4-jar system that's building her financial literacy from the ground up. These aren't just "mom hacks" - they're business tools that create the space you need to actually do your work.
What we're covering:
The communication board system (weekly schedule, meal plan, grocery list, to-dos - all in one visible place)
Jobs chart for kids (daily responsibilities, paid jobs, invoice system, and why I call them "jobs" not "chores")
4-jar money management (spending, savings, investing, bills - teaching financial literacy early)
Why implementing systems reduces resentment and creates equality in your household
You're a small business owner who needs bandwidth to lead- not "just a mom" managing a household.
These systems give you exactly that!
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
Resources Mentioned:
Communication Board template from Chelsi Jo Blog
Jobs Chart printables from Etsy
Invoice template - just Google search and print
Wealthfront High-Yield Savings Account
Chelsi Jo's "Systemize Your Life" Podcast Episodes:
How To Build A Killer Communication Board For You And Your Family with Tiffany Chacon
The Menu Board Meal Planning System For Busy Moms
Summer Job Board For Kids – Ditch The Chores And Teach Money Management
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
Apr 02, 2026
I was lying in bed next to my honey today, and this wave just hit me. Like, oh my godddd. This is it!! This is the dream life I've been building!
The sweet man sleeping next to me who shows up for me and my daughter in ways I always knew were possible (before I had it). The business that supports us. The freedom to visit his hometown and just be present. The awareness that I get to live like this every single day.
It's all here! The magic in the mundane. The life that's already blessing me back for every brave decision I've made to get here. And that's what's available for you, too, love!!
This episode breaks down the three-step framework that I believe creates this experience.
Awareness of how far you've come.
Intention for who you're becoming.
Aligned action that embodies her.
Plus the foundation underneath it all - safety within yourself, regardless of how much money is in your account or how your partner responds or how many clients you have this month.
What we're covering:
The moment I recognized I shared with my future mother-in-law🥰 ab how I'm living my dream life (and how you can have that recognition too)
The 3-step framework: awareness → intention → aligned action
Why safety within yourself is the real foundation (not external validation)
How this creates a reciprocal loop that keeps building on itself
Your dream life is already hereeeeee.
You just have to recognize it and keep creating it every single day.
📣 Become a Woman Behind It All Insider
Get first access to new offerings, behind-the-scenes updates, and the content that doesn't make it to the podcast.
Love this episode?!
Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.
Hit subscribe so you never miss an episode. ✨
Tune Into Related Episodes
092 | My Favorite New Manifestation Hack (That Actually Works)
090 | What Nobody Tells You About Years 3-5 as a Women Entrepreneur
086 | Reduce Decision Fatigue In Your Relationship (and Small Business) Using Your Core Values
Be brave, not perfect, my babe! You got this.
Xx, Kaija
.
.
.
Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
