“This is not a cost-cutting exercise, people. This is a revenue-generating exercise.”Lucy Colback, Tech Writer for The Financial Times, switches things up for the final episode of season 1, taking over The Array to ask some tough questions – on behalf of the companies and creatives trying to find the right way forward with AI.Hosts Toby Coulthard, CPO, Jacquard, and Jasper Pye, CTO, Jacquard, share their AI-insider (and creative background) perspective into the value of seeing AI as an opportunity to scale creativity, rather than outsource it (11:56), enabling brands to speak to consumers the way they want to be spoken to (19:50), showing creatives how AI can empower them (and earning their buy-in first) (22:46), using AI as a tool to help generate revenue, not cut costs (25:41), and figuring out the problem that you want to solve, before choosing the AI tool (28:19).Then stick around for “Around Our World In 80 Seconds” – the game that delivers plenty of TL;DR perspective on good, bad, and bizarre stories from the world of AI.Watch or listen now to explore “AI’s real value to brands and consumers.”Want to see how you can make your marketing more effective? Visit Jacquard.com