“Who's opening those emails anymore?”“Customers are tired.”“You've got these cool tools. Let's use them better.”Warrick Godfrey, Founding Partner of Fuse.cx, arrives to help us kick off season 2 of The Array – with his honest take on the state of customer engagement. (Spoiler: most brands are coasting on old tactics and need to do better. Fortunately, better is within reach.)Get Warrick’s generous insights into how brands can sort the AI and MarTech hype from reality (05:07), address customer fatigue in traditional CRM channels (12:30), and use old and new tools to build more creative customer engagements (20:12).And don’t miss the debut of “Pipeline or Hype Line?” – the new game where we debate whether we’re getting our money’s worth from recent tech innovations.Watch or listen now to “Reimagine how we engage.”Want to learn how you can personalise every customer engagement more effectively? Visit Jacquard.com