“Don't spam people. Don't over-optimise and send clickbaity stuff.”“You need to be working with technologies that allow you to tailor [content] to yourself, to your own brand voice, to your own image.”“It’s just: who's going to find out how to do that?”Dr. Neil Yager, Chief Data Scientist of Jacquard, joins The Array to offer “a brief history of time as it relates to AI” – mapping the milestones that brought us to where we are, then laying out what lies ahead for enterprise brands as they adopt new technologies.Neil shares a true data science insider’s perspective for marketers and creatives eager to explore 20 years of AI breakthroughs – and what’s needed to continue unlocking its potential (4:28), find out what the evolution of AI imagery could mean for marketers (16:07), and produce high-quality content in an era of “dead Internet” mediocrity (26:03)Then we the return to (almost) everybody’s favourite future-of-employment segment, “Will AI Take Jasper’s Job?” (Spoiler: it’s not looking good for Jasper, but at least his dreams might offer a future revenue stream.)Watch or listen now to “Be willing to take risks.”Want to see why high-quality content goes hand-in-hand with personalised messaging? Visit Jacquard.com