Malcolm and Simone Collins break down one of the fastest cultural shifts they’ve seen: the collapsing power of the “antisemitism” card and the ADL’s controversial attempt to label “Goy Slop” as hate speech.In this episode, they explore the history and modern usage of the term “goy,” why the ADL’s statement backfired spectacularly, the hilarious internet reaction (including Asmongold’s meme list), and what this reveals about changing attitudes toward Jewish organizations, identity politics, and cultural trash talk.They discuss:* The real meaning and evolution of “goy”* Why policing language like this increases antisemitism* Sentiment analysis showing overwhelming pushback* Broader cultural realignment on the right and in the mainstream* Advice for the ADL and Jewish advocacy groupsA raw, honest conversation on group identity, noticing patterns, and why the old rules no longer apply.Episode TranscriptMalcolm Collins: Hello, Simone. I’m excited to be here with you today. Today, we are going to be talking about one of the fastest cultural shifts I have maybe seen in my lifetime- ... towards the inability to play whether it’s the anti-Semite card or the racist card or the homophobe card of- of that being a card that has value in our cultural landscape.Okay.And a lot of this comes downstream of a recent ADL announcement. Or- HowSimone Collins: recent are we talking? Like, this year or just now? Like,Malcolm Collins: yesterday.Simone Collins: Oh, okay.Malcolm Collins: Like, it, it’s just blowing up on Twitter right now. People are, are clowning on it.So basically what the ADL decided to do is attempt to define goy slop, which is a term that a lot of people are using now for unhealthy food that is not good for you to eat, and there’s a fun [00:01:00] video of, like, a sweet old Jewish guy going around and showing, like, kosher foods and being like, “You gotta eat this stuff and not this other stuff.Look at all the bad chemicals.” Like, “You guys need to know this.”Speaker 7: Sent this to a friend who loves eating goy slop. I wouldn’t touch this stuff. Anything over two ingredients is goy slop. Nothing but chemicals.Malcolm Collins: But-Simone Collins: Okay ...Malcolm Collins: the ADL came out and tried todefine this as hate speech. And we’ll go into their statement, we’ll go into the history of goy, everything like that. Mm-hmm. But they tried to define it as hate speech. And then you get people like Shoeonhead where one popular tweet said, “Shoeonhead claps back at the LDA...the ADL referring to goy slop as a slur. Wait, wait. Goy, the Hebrew word that refers to non-Jews. So you have your own little slur for us-” “... but we’re bad for using it ourselves? LMAFO.” And you-Simone Collins: Yeah, that’s like banning the N-word from rap, right?Malcolm Collins: Well, no, it’s, it’s, it’s worse because it is a Jewish- Worse ... [00:02:00] slur-Simone Collins: YeahMalcolm Collins: for non-Jews.Simone Collins: Yeah.Malcolm Collins: And it is absolutely a derogatory word. Like, you can say, like, you as a Jew can try to define it as non-derogatory. Yeah. But if you’re doing that, you’re just going to make people more antisemitic because it looks like you’re treating them like idiots and they’re too stupid to be aware.And I’m okay of you know, Like gringo. Right? Like, I go to, I go to Mexico, people call me a gringo, right? Like- Yeah,Simone Collins: or gaijin.Malcolm Collins: Or gaijin.Simone Collins: Which isMalcolm Collins: fine. Or-Simone Collins: Don’t care.Malcolm Collins: Yeah. Most cultures have a derogatory word for people outside of that culture. Mm-hmm. This isn’t a Jewish thing. This isn’t a problem- Noendemic to Judaism or something like that. No.Speaker: And to be clear here, if you are Jewish and regularly hear Yiddish, you would be very aware that there are multiple idioms that use the term goy in a derogatory manner. It is clearly a derogatory word. And again, it is normal for words to mean outsider to eventually become derogatory, even if they didn’t originally have that connotation.[00:03:00]Consider the word barbarian in ancient Greek that originally just meant outsider, but eventually came to mean, uh, a lot of derogatory contextsAnd Jews will come out thinking we’re f*****g idiots and say things like, “Well, Goy in the Torah is used in a non-derogatory context to mean nation.” And it’s like, yeah, back when it also referred to the nation of Israel. But since about 300 BC in Talmudic writings, which we all have access to, by the way, it’s not just Jews who get to read those, it’s been used in a negative context.In the same way barbarian originally didn’t have a negative context, but eventually developed one. That’s fine. Don’t treat us like idiotsSpeaker 8: And I’m beginning to realize how much anti-Semitism was kept down by the self-deprecating Jewish comedian like we see in the original clip here with the guy actually [00:04:00] talking about Goy slop who’s being honest, , and how much it is risen by the Jewish Karen. And we just don’t have that many self-deprecating Jewish comedians anymore and a whole lot more Jewish KarensSpeaker 9: And the Jewish Karens seem to be completely unaware of American culture and how angry it makes Americans to be told something that we obviously know isn’t true, like that goy in a modern context is not a derogatory term.And if you are a Jew who is unaware of this, because I’m g- gonna give you the benefit of the doubt, maybe you are just unaware of this because you have no Jewish friends. But I have a lot of Jewish friends. I interact with the Jewish community a lot. I regularly see the term used in that way. In fact, if you read private communications of Jews, as people have done in the Jeffrey Epstein emails, they see it used in that way regularly., This is even known to [00:05:00] Jewish children. , There was a clip that I have here of, , a Jewish kid talking to a non-Jewish kid, , saying, “ You don’t know sh- about my friends and family, so you should actually shut the F up. You think I’m going to act towards someone, an arrogant little swine white b***h who S talks Israel knowing nothing about them?Shut up, you goy C word. Go defend terrorists. Laugh my ass off post your face. Then you’re effing embarrassing. Take your shishka...” This is another Jewish slur for non-Jewish women, , that is way more derogatory than goy, but it’s used interchangeably. Go defend the terrorists like a good little Western goy girl.”And then he says, “Goy fake ass profile.” , But the point being here is it’s used interchangeably with words like the C word or shishka or, you know, any of these other words. A- and, and we see this in plenty of videos. Again, if you are unaware that this term is used in a derogatory fashion [00:06:00] and you are Jewish, go, like, research it, I guess?Speaker 3: זה תספורת של גוי או של יהודי? גוי. תספורת שוקו וניל זה יהודי או גוי? גוי. בלורית זה תספורת של יהודי או גוי? גוי.And when you point out that at one point in history it wasn’t derogatory, that has the same energy as a person claiming the N-word isn’t derogatory because just look at how you say black in Latin languages. Clearly it doesn’t have or didn’t originally have a negative context. And it’s like, bro, that, that doesn’t, um, help your case at all. That makes you look insane and dramatically worse.The fact that a word wasn’t always negative doesn’t mean it’s not negative in the current context. And in the same voice, the fact that even at the height of the N-word’s use, [00:07:00] it was majoritively used just as a descriptor for black people, not with malice intended, that doesn’t mean that it was not a slur., And that is true, by the way. During the height, like if you’re looking at the s- the slave trade and stuff like that, when the N-word was used the most, it was mostly just used as a descriptor. That doesn’t mean it wasn’t pejorative as well.Essentially the way the defining of a slur works is not the majority use of a word, because almost all slurs when they are made slurs, their majority use is not necessarily derogatory but descriptive. It’s in the minority is the term used in a derogatory context. And almost every word in every language for non-X that’s not non-X becomes derogatory.So like let’s take Christians for example. There is no word for a non-Christian other than just saying non-Christian that doesn’t have a derogatory context now. Whether it’s heathen, heretic, [00:08:00] pagan, , all of these within a Christian mindset are gonna have a derogatory context and that’s fine. It’s pretending that they don’t that is what is freaking people out.Malcolm Collins: however, to take that word and then say that other people can’t use it themselves, the groups that it is... It, it would be as if- when you said it would be like banning the N-word- Oh, it’s- It would be like whites were still allowed to use the N-word-Simone Collins: Oh my God.Yeah, okay. Yeah ... but they banMalcolm Collins: Black people from using the N-word in rap Dear BlackSimone Collins: people, you are no longer allowed to use the N-word. WowMalcolm Collins: Like, don’t you know the history of that word, Black people? It might make white people look bad.Simone Collins: Oh.Malcolm Collins: I mean, of course we still use it regularly and with impunity, but we don’t want other people reminded of that.No ... and this is coming down because we’ll go over the reactions to this. Asmogold made another, a big list of like other goy words that you can use because it’s been taken and, and mixed culturally in many ways. Like goyim [00:09:00] beam. I, I think that’s a hilarious name for the anti-uh-Simone Collins: Oh, yes. The goyim beamgoyim beam. Yes, yes, yes, yes.Malcolm Collins: The air defense missile in, in, in- Mm-hmm ... ‘cause it’s, it’s shooting down goy rockets, right? I do loveSimone Collins: that, yeah.That’s good ...Malcolm Collins: but the, the, the wider thing that’s so interesting to me about this before we go deeper into this is just recently, I’m talking like a couple months ago because we did a piece on this the ADL came out and they said, “Oh, how dare this guy,” ‘cause there was a YouTuber who went to a, a Orthodox Jewish community- Mm-hmmuh, that was known and is widely accepted to be, have massive problems with welfare fraud.Simone Collins: Are you talking about Tyler Oliviera, or?Malcolm Collins: Yeah, yeah.Simone Collins: Okay.Malcolm Collins: And then they had him demonetized- ... for doing a piece that was factually honest about a problem that everyone knows about and that would obviously be better addressed by dealing with the community that’s doing this or [00:10:00] distancing yourself from them- Mm-hmmbut not attempting to defend the bad actor, and that’s what we talked about in that episode. But when this happened, there was a bit of a pushback online, right? Like, people were somewhat mad about it but there were still defenders. It was still a two-sided conversation. This time it hasn’t been a two-sided conversation.It sort of feels like collectively everyone is like, “What are you doing?” Even a lot of Jews in the comments to the ADL are be like, “This organization is supposed to support Jews, but it sure seems like they hate them because they’re making us look terrible.” So, I decided to run a sentiment analysis of this.Simone Collins: Oh, boy. Okay.Malcolm Collins: Oh, by the way, even, even the, like ADL’s own post got a community note.Simone Collins: Of course it did. Of course it did, because it’s... this is, this is insane.Malcolm Collins: Right. So the community note on the ADL’s own piece about this, right? Mm-hmm. Is, “Although it is in subject of much debate, [00:11:00] many Jews and non-Jews consider the word goy to be a Hebrew/Yiddish slur for non-Jews, and not an inherently neutral word.”Mm. “Wikipedia also notes its use as a pejorative.” So I love that, that that’s the stage that we’re at, that this is getting community noted. And people who know us broadly, we’re seen as broadly philo-Semitic. I’m still, even though Israel and Jews sometimes do stuff that annoys me, I still think of all the groups I could ally with, they’re one of the strongest technologically and in terms of fertility rates and in terms of cultural similarities to my group.So I, I’m not like an anti-Jewish person saying all of this, right? I’m like, “This doesn’t seem to be working anymore, and let’s talk about that.” So, w- A sentiment analysis, okay? First, let’s go over what the post was. They said, “Goy slop is not quirky internet slang word worth normalizing. It’s an antisemitic slur Born from [00:12:00] white supremacist hate, built on a conspiracy that the Jews deliberately harm non-Jews. @NewYorkTimes should know better than to give this language a platform. There is no excuse for the ignorance of those who use it. Hateful words carry their origins wherever they travel.”Simone Collins: Okay, wait, wait, wait, mm.Okay. So because some people have recognized the use of the word goy as not being necessarily flattering to outsiders, and then toyed with it, basically, like, because other people have recognized that some, some Jewish people are not so nice to outsiders, that is, that is... They, they hate Jews therefore.And, and because they make fun of it, that, that is, that is hate, right? Mm-hmm. So, like, if... Oh, what’s a, what’s a better... Okay, let’s, let’s go back to, like, white supremacy. So, like, if, if, if if some Black Americans were like, “Oh, those white supremacists, like, really appear to hate white people.” Or sorry, “Black people,” and then they, like, made fun of them for doing that, [00:13:00] then it would be considered, like, anti-white hate- Yeahfor them to, like, b- make f- make light of that and make jokes about it, right?Malcolm Collins: Yeah. Okay. And I, I wanna be clear here, goy is not as derogatory a term for non-Jews as the N-word is for Black people. Oh, yeah.Simone Collins: Clearly. For sure. Yeah. Yeah, yeah,Malcolm Collins: yeah ... it’s, it’s probably closer to a term like-Simone Collins: Like gaijin or gringo.Malcolm Collins: Yeah, gaijin or gringo is a, is a good it’s, it’s a term you would- It’s just a good, it’s aSimone Collins: good outsider term ... you wouldMalcolm Collins: say- But, you know, likeSimone Collins: if you’re aMalcolm Collins: supreme- ... to a friend and it wouldn’t have a negative effect on that friendship. No. Like, it would be a laughable outsider term, but it is negative, right?Like, and it, and it- Like noob. And why shouldn’t it be negative? Again, every group has the right to think that they’re better than other groups. That’s just what it is to have intergroup pride.Simone Collins: Yeah.Malcolm Collins: But what you don’t have is the right to prevent those groups from using the words you use pejoratively about them.Simone Collins: Yeah.Malcolm Collins: But to continue here, I did a- an analysis of this, so you can get an idea of how strong the reaction has been.Simone Collins: Okay. [00:14:00]Malcolm Collins: The sentiment analysis said 90% are opposed or against it- Mm-hmm ... calling it overreach, gaslighting, et cetera. 5% are neutral or mixed, and 5% are pro it. Like,it is clown town on the internet right now with this post, and this wouldn’t have happened a year ago.Simone Collins: It would not?Malcolm Collins: No, I do, I do not believe the reaction would have been- What changed? ... this overwhelmingly negative. I-Simone Collins: What do you think changed?Iran, the war in Iran. We’re just, like, super mad at, at, at anything Jewish because of Israel.Malcolm Collins: I don’t think it’s the war in Iran. Actually, let- yeah, let’s try to walk through what actually did change.Simone Collins: The war in Iran.Malcolm Collins: I- look, I get that that’s part of it, but you have... The, the, the Gaza situation was optically worse for Israel and Jewish people than the war in Iran,Simone Collins: right?Malcolm Collins: Mm-hmm. Iran was a unified enemy. Basically everyone in Europe agreed that they needed to go. Everyone in Europe agreed, even during the initial bombings, that this was a good idea.Oh,Simone Collins: yeah, yeah, yeah. All, all Europeans did. People were [00:15:00] outraged by the protests you know, up until the moment- Yeah ... that action was taken. Iran, something needs to be done, and then something was done. Woo-hoo. TheMalcolm Collins: momentSimone Collins: something was done- Can you believe ...Malcolm Collins: everyone was like, “What? What?”Simone Collins: But it was Israel’s idea.No. Yeah. Yeah,Malcolm Collins: like I love the pictures they have on of, like, comedians being like, “I don’t get it.” Like, Trump’s out there saying that something needs to be done about what Iran is doing to these protesters and he’s like, “And he doesn’t even go in and invade. Why doesn’t he invade? If he invades, at least then I’d believe.”That’s what Bill Burr, who had this big speech about this. Oh,Simone Collins: really?Malcolm Collins: Oh, no. At least then I’d believe, you know, that he was a man of integrity and doing what was right for the world. Mm-hmm. He attacks, immediately he’s like, “How could he do this?” You know.Simone Collins: Checks out.Malcolm Collins: Many leftist accounts. But yeah. No, I don’t, I don’t think that that was it at all, honestly.I think it’s more of changing cultural winds. And it’s more of a cultural realignment moving further up the chain of communication.Mm-hmm.So it’s been widely understood in, like, our circle of the online internet, right? That you, you can’t pull [00:16:00] this sort of nonsense anymore. Like, “That’s antisemitic,” is just gonna make people hate your group more if it’s not genuinely antisemitic, right?Like, that’s... Whatever you do, that’s, that’s anti whatever group. That’s anti, you know, how could you say this? That’s hate. Right? Like, these sorts of framings for a long time worked. Even, even in our community, even in the right there would, there’d be politicians who’d be like, “Trump can’t say that.That’s a, that’s an offensive thing to say that these are, are shitty countries,” or something like that. Mm-hmm. That Haiti was a shitty country was what they were mad that he said. Now, everyone agrees with that Haiti being a shitty... The moment he starts sending immigrant, like, deportees there, they’re like, “How dare you send deportees there?It’s a shitty country.” But when he said it it was like, “Oh, how, how dare he?” But within our sort of smaller cultural sphere online, this was understood. Then we had the, the first ratchet, which is the left turning on the Jews and turning really hard anti-Israel. And this happened collectively [00:17:00] on the left you know, I’d say maybe half a decade ago at this point, right?And it’s been very normative within the leftist s- social world, right? Like the, their version of our podcast, right? If there, there was like a mirror world podcast, this has been normal on the left for a while, to just dislike Jews. Whoever dislikes Jews the most, they actually like at TwitchCon even like ranked people on like how much they hated Jews.Simone Collins: Oh, for the love. Ugh.Malcolm Collins: They, they had a, a thing where they did that. Like that was a fun thing to do at Twitch, is the give people rankings based on how much they hateSimone Collins: Jews. It’s such a thing though, that, yeah, people just can’t shut up about Israel. What’s up with this?Malcolm Collins: Well, you could say there’s biblical reasons for that, but w- ignoring those the...Well, they do have disproportionate power. They’re the most successful subgroup on Earth. I mean, anyone should be... A- and they’re decent fertility, right? Like anyone should be paying attention to that.Simone Collins: Sure. Yeah, no, I mean, and then that’s, I mean, ultimately we’re [00:18:00] filosemitic because we are very interested in whoever is competent and who has good operational skills, and yes, who is you know, of-Malcolm Collins: Yeah, somebody asked mereplacement-level fertility ... they go, “Why, why do, why do gay Jews seem to run all the AI companies or be all the major donors in the AI companies?” And I was like, “I got theories on that, but if you keep wondering, fans keep wondering, even if you’re not gay or Jewish and may disagree with them theologically on some areas, do you still want to be in an alliance with them?It’s because they run all the AI companies.” F*****g maniacs. Don’t piss off the group that’s enormously more powerful than you on the geopolitical stage. But the, the the gay Jews running all the tech companies. We’ll t- we’ll talk about that at the end as well. But- what happened was is the left turned against them, but the urban monoculture hadn’t.And I’ve been beginning to have a better understanding recently because I’ve been interacting with some people who are of the elite of the urban monoculture, but not of the left. These are the people who run the boring whatever [00:19:00] podcast. We were on some podcast that was, like, just generic, the opinion of the elite, right?Mm-hmm. Like, the, the, let’s say the New York wife who just doesn’t really wanna pay attention to everything that’s going on. She’s got a, a job that’s a, a high-paying job at, like, a, a private equity firm or something like that. She’s a little insulated from the news. She’s aSimone Collins: little insu- Autopilot educated elite.Malcolm Collins: Yes. Autopilot educated elite. That’s who actually runs the urban monoculture. Yeah. And to this group, the autopilot educated elite, it had yet to reach their ears, which was very clear to me when I had a recent interaction with one of them, that, like, the “You’re a racist” line when somebody’s just clowning around or making a joke or whatever doesn’t work anymore and causes immediate pushback.It still works within their message, their, their, their world. When they’re at a, a company meeting or let’s say a, a convention of, like, [00:20:00] MLM Karens or something like that, right? Like, that, that sort of a person, right? When they’re at their meetings and they’re like, “Can you believe he said goys?”Like, “He needs to be kicked off the team,” right? Like, “He needs to be fired,” this was still a perfectly reasonable thing to say in their world. And I think that this is an important for all of us to remember. The elite of the urban monoculture are sort of elitist automatons who are quite downstream and isolated from the culture war And they are unaware of it, and it sort of hits their door one day and they just go along with it after it does.It’s, it’s now the new normal because the sophisticated people who tell them what’s true told them that this is true now. And it actually, I, I was talking to somebody recently, they go, “Why do you fight in the trenches of the internet?” And I go, “Because the trenches of the internet determine what is culturally normative 10 years from now,” right?The mainstream of MAGA today was born in the [00:21:00] 4chan versus Tumblr w- war, right, of 10 years ago. The, the what became mainstream on Tumblr 10 years ago, if you were a watcher of that, all of the xeno pronouns and all of the extra focus on the trans issues and extra focus on the the, you know, it, it, respect my identity, blah, blah, blah, blah, blah, blah, blah.That was like re- that battle wasn’t a battle that the left even had like internally because they just accepted Tumblr culture after the battle had already happened. But this was considered the most degen part of the internet. This was, I mean, the people who were having this battle spent half their time posting furry porn, right?Like, they were not or, or were just, if, if they were in the, the 4chan side of them, most of them ended up getting canceled or lost their jobs. They were de-platformed before all of this became normalized.Simone Collins: Mm-hmm.Malcolm Collins: The battle that we’re having is the next generation version of that battle. But basically what we’re seeing is the [00:22:00] outcome of the battle drift upwards.Which is to say in the conservative community, it became incredibly bad, th- the community that’s open to working with Jews, it became incredibly bad to say, “Hey, don’t say that, that’s antisemitic,” especially when something clearly isn’t. And then es- and especially if it’s just an internet joke, right?Like, when it comes to internet jokes, that’s where it gets, like, really bad. And when it’s an internet joke with, like, a side of truth to it disproportionately people in executive positions are of Jewish heritage. Like, that’s something Jews should have pride in. That’s not a, an ethnic slur or anything like that.And Jews disproportionately, as they should, they have, they have rules around trying to make the entire world a better place. This is true within the Jewish faith. But they also have rules about preferencing the interests of their own [00:23:00] people, as they should. Which isSimone Collins: not insane. Yeah, come on.Malcolm Collins: And so when people see large companies disproportionately run by Jewish individuals putting things into food that is bad for people, that is explicitly non-kosher, e.g.they couldn’t even eat it themselves if they wanted to, it makes them create this stereotype.Simone Collins: Okay.Malcolm Collins: And and I think the noticing, you could say noticing is a bad thing, but that’s really bad. Because as soon as you say noticing the whatever pattern is a bad thing is a bad thing, everybody immediately pays attention to it.Mm. The, the moment you say not, “This isn’t true,” but, “This is racist,” everybody today is like, “Well, hold on, I better research that [00:24:00] real quick.” So to go, let’s go over some of the memes here because I thought, I thought they were fantastic. Okay.. This just doesn’t work anymore after the Epstein emails,” somebody says. And keep in mind, that did a lot to erode trust in the idea of there aren’t secret cabals that are run by a guy who is at least nominally Jewish. Mm. He did seem to disproportionately care about the interests of the Jews in Israel.And when we’re like, “Oh, there are cabals doing that,” a lot of people are like, “Oh, well let’s, let’s reenter the conversation.” Next Most Efrati comment is, “LMAO.” Then we have Asmogold sayingHere are some additional horrible slurs that the same bigots online have been using. Hopefully you can use these to better combat antisemitism. None of these are funny, and anyone laughing at them is a horrible person.” Gold steak is fantastic. So the words were goynip, an exciting event or thing that keeps the attention of people who are considered goy.[00:25:00] Goy slop, a type of food or leisure activity that is indulgent and unhealthy. Goy beam, a military action using particle weapons, usually related to Israel. Goy cattle, worse than goy, even dumber and even more servile. Goycott, definition pending. I like that. That’s great. And goylooping, when a fat and/or retarded person keeps saying the same thing over and over again.And I like goylooping, ‘cause it’s not even, that one doesn’t even have any sort of an undertone of antisemitism. It’s just sort of talking about the masses not understanding what’s really going on. And then next one here is, “We have a slur for y- a slur we use for all you nons, but you’re not allowed to say it, or else it’s hateful.”Huh. But yeah. W- do you wanna go into the history of the term goy so people can be like, “Well, well...” Because-Simone Collins: Yeah, you say so many things with Judaism are incredibly new inventions. How new is this?Malcolm Collins: Very old. It’s in, it’s in the Bible. It actually-Simone Collins: What? [00:26:00] Oh my gosh, okay. So this isn’t new at all.Malcolm Collins: Yeah. But it, it initially did not have negative connotations. And, and note here to any Jew who’s like, “It’s in the Bible and it didn’t have negative connotations there,” that doesn’t mean it doesn’t have neg- negative connotations now. And if you’re pretending it doesn’t, you just make yourself look worse or, like, pathologically stupid.Or, or pathologically... Like, it’s even worse. If, if you as a Jewish person go out there and say goy doesn’t have negative connotations, you create the impression that you are so pathologically blind in the way you see reality that when you see another group being discriminated against in favor of your group, you are unable to see that it is discrimination.Mm. That it is derogatory, because you so thoroughly believe that you are deserving of a differentiated treatment.Simone Collins: Hmm.Malcolm Collins: If I had any other word for Jew that I [00:27:00] regularly used to mean Jew, Jews would out, okay? You’d- I could just make up a word now for Jew. Scuttlebutt. If I just started calling the scuttlebutts out, tomorrow everyone would say, “That’s an anti-Semite,” because it’s why not just say non-Jew?So anyway in the Hebrew Bible, it is aSimone Collins: neutralMalcolm Collins: term. The personSimone Collins: experiencing Jewness. Yes. You have, like, the neutra- person experiencing Frenchness. All that, yesMalcolm Collins: For any nation or ethnic group, including the Israelites or Jews themselves. Examples include God promising to make Abraham’s descendants a goy gadol, a great nation, in Genesis 12:2, or referring to the Jewish people as a goy kadosh, the holy nation, in Exodus 19:6.Neutral descriptions for nations, and it appears hundreds of times, so we see it all over the place. But in the Hellenistic or Roman periods, roughly 300 BCE onwards, especially in the rabbinic or Talmudic literature from the first or second century [00:28:00] CE, it is increasingly shifted to refer primarily to non-Jewish nations or individuals.The nations equal goyim contrasting with Jews. Scholars like Adi Ofer and Ishan Razan Z argue that a crystallized Jew versus universal non-Jew goy dichotomy emerged clearly in rabbinic texts influenced by interactions with Hellenic culture, Rome, and early Christianity. And keep in mind, these groups were often killing each other in really violent and awful ways.Like, if I’m gonna drag up old stuff that the Mormons did that was bad, let’s drag up, like, the things that the Jews did. So there’s a famous instance from Josephus where he’s recording of a Jewish garrison that was attempting to put down a Jewish rebellion, and the Jews said to the Romans, “Put down your weapons,” as the Mormons did to the group before they killed them, “and we’ll come in and...”It was much worse what the Mormons did because it was, like, childrens and families, and they beat them to death. But whatever. The, when the Jews did it I’m just showing I’m giving everyone equal treatment here. They then went in and, and [00:29:00] killed everyone but the commander who converted to Judaism to prevent himself from getting killed.A, a long story there. This, this was back when Jews were more active in their proselytization and like, “Okay, you, you, you convert, we won’t kill you.” But but that d- it seemed to be more proactive on his part and not, like, a threat on their part. We’re, we’re not, we’re not gonna get into that. But the point here being is Jews had a great deal of enmity for the goy as this term was crystallized.Yiddish, in modern usage, borrowed into Yiddish and then English from Hebrew, where it commonly means Gentile or non-Jew. In everyday Jewish speech, especially Ashkenazi Y- Yiddish influence contracts, they say it is oftenly neutral like Gentile. However, it can carry pejorative or condescending tones in phrases like goy sheep the, the Gentile head brain.Goy- sorry, it’s goy sheep cup or stupidity or dullness. So basically i- in Jew, if you say, “To think like a goy,” okay, like, like a literal translation here, you are saying somebody is stupid, okay? Mm-hmm. [00:30:00] Or you can have a Kamish term here in, in, in Yiddish, dos ken nor a goy. Only a goy would do that.Okay?Simone Collins: Well, well, I think anyone who’s proud of their culture saying that only an outsider would do that it, it is gonna be derogatory, but that is something you would expect. Like, let’s say you’re really into, like, one sports team. Like, y- you love the Raiders, and you’re like, “Well, only this... I’m so bad.Some- only this other sports team would do that,” you know, because it’s, it’s derogatory. Or you’re Irish. Like, “Well, only a Spaniard would do that,” you know? It... I, I just, I don’t see how that’s bad. That’s normal.Malcolm Collins: Yeah, which is, is part of the problem. It’s trash talk. Is the, the world has become a trash talk world, and this is now moving further and further up the chain.ThisSimone Collins: is- Well, it’s, the world has become an anti-trash talk world. We’re not [00:31:00] allowed to trash talk anymore, apparently.Malcolm Collins: Well, no, the, the, the elites of the urban monoculture were always anti-trash talk. Mm-hmm. Especially if it was used against i- a- any group that could be perceived as a minority group or that had some, within their, their hierarchy of discrimination.Mm-hmm. I think what the Jews realize or what’s happening is the Jews within the urban monoculture completely fell outside the hierarchy of discrimination. Nobody f*****g cares about them in the hierarchy of discrimination world anymore. Even the elites have gotten that memo at this point. Which leaves the side that would still fend for them being the side that they offend by taking a position like this.Simone Collins: Mm-hmm.Malcolm Collins: And it’s, it’s bad. Like, I don’t, I don’t... Like, I, I look at this as, as, as an... Like, what do, how do I feel about this? I guess even though I’m fairly philiosemetic, I am happy to see this pushback be as universal as it is. Sure. You know, because [00:32:00] it feels like the faster we get to a place societally where even an organization, even the urban elites who put something out like this from the ADL and are otherwise, like, very cloistered, th- they immediately get, next time something like this comes up, “Oh, we can’t do that anymore.Like, we don’t get to play this game anymore. This game is over for us.” And that actually will help the Jewish people more broadly, because the longer it takes various Jewish organizations to understand nobody’s playing ball with this and it actually radicalizes people further against you to play the, “That’s antisemitic,” or, “Goy isn’t a derogatory term,” game, the faster everybody is gonna freak outSimone Collins: Yeah.Malcolm Collins: And a note here, I’d point out when I’m like, what’s the word for... And this is what, w- for the people who want to play it, the, it’s not anti, it’s not a [00:33:00] derogatory word. Can you give me any word for a non-Christian other than just saying non-Christian, like you could just say non-Jew, that doesn’t carry derogatory connotations?Heathen, I guess.Simone Collins: Well, heathen’s derogatory. Infidel is derogatory.Malcolm Collins: Yeah, but, but that’s the point I’m making. Apostate’s a- Intrinsically, any word that isn’t just non-Jew or non-Christian is gonna carry derogatory, even if it’s the only word you have. You can’t be like, “Oh, it’s the only word we have for non-Jews.”No, you have non-Jew. Christians have non- Jew. A Christian doesn’t need to call you a heathen. If a Christian called you a heathen, you’d probably be a little offended by it.Simone Collins: Yeah, or an apostate or anything. Yeah. Mm.Malcolm Collins: Heretic.Simone Collins: Heretic. I can’t... Yeah. Well, I guess you could just call them an atheist or non-believer.Well, non-believer doesn’t sound good.Malcolm Collins: Okay, yeah. Well, no, because then you’re defining what theySimone Collins: are, Jew, atheist. That’s true. Yeah. We don’t know. Right. We don’t know what they believe. Yeah. Mm-mm.Malcolm Collins: It’s, it’s just a normal thing. D- [00:34:00] stop pret- we all know. Like, everybody knows, right? Like, you don’t need to pretend.We’re not playing that game anymore. Yeah. We on the right are out here being like, “Dude, it’s okay if you are a separate group than us.” Okay? Mm. It’s okay if you favor- we want to favor our own people. Whatever, right? Like, everybody has a right to do that. You can do that. But you can’t come out here and police, one, you can’t be the fun police, you can’t be the offense police, and you can’t be the how dare you say the word, like you make it known that we use the word in this way.Simone Collins: Hmm.Malcolm Collins: By the way, did this sort of shock you in seeing this? I- I’m a little shocked ...Simone Collins: I’m genuinely shocked that this happened.Malcolm Collins: Are youSimone Collins: more- Very strange ... shocked thatMalcolm Collins: the ADL thought this was an okay thing to say, or are you more shocked that the-Simone Collins: Yeah. No, no, I, I am shocked ... ADL is bad ... because at least historically, I didn’t realize just how effective the ADL was until I saw more information about just how [00:35:00] intense antisemitism was in the past.Malcolm Collins: Yeah.Simone Collins: So I’ve realized, wow, okay, actually the ADL has done an amazing job. And so w- what I’m also surprised of is here’s this organization that has actually been pretty effective. They presumably would understand Streisand effects and where to choose your battles, and the fact that they’ve made such a profound screw-up with such a silly thing, it makes them sound sanctimonious and like they’re really trying to just impose on other groups in a way that’s gonna backfire.Like, their goal should be to reduce antisemitism as much as possible. Now they’re contributing to it, and that’s, that’s-Malcolm Collins: Dramatically so. Yeah ...Simone Collins: bizarre to me. Not just because, oh my gosh, the outrage, how could they do, they do this, but actually because they have a long track record of being very [00:36:00] effective at actually reducing antisemitism, so what’s going on?Like, leadership must have changed- Well, this is what happened ... in a very insane way.Malcolm Collins: This, this is actually a great thing. The ADL has been so captured by urban monoculture rot at a bureaucratic level that it is now acting in ways that is actively antithetical to its mission of increasing pro-Jewish sentiment.Hmm.It’s trying to increase the dogmatic control of the urban monoculture without even realizing it, right? And it’s playing into the urban monoculture’s hand without even realizing it. And if you’re wondering what can you do about this, like, if I was a, a Jew that’s as connected as I am, I would probably have connections to the ADL.I’d strongly encourage them to hire some outsider, be that us. Mm-hmm. I mean, clearly we’re fairly pro-Jewish. And we have our pulse, I think, on the fing- the, the, the pulse of the internet. Or,Simone Collins: Our finger on the pulse of the internet ...Malcolm Collins: yeah, a finger on the pulse of the [00:37:00] internet so they could do that with us or they could do that with y- Nux.Nux would be great. Nux would’ve immediately- Nux wouldSimone Collins: be great ...Malcolm Collins: Nux is probably gonna clown on this himself. He’s probably gonna be like, “Can you believe the ADL would say something this f*****g stupid?”Simone Collins: Nux or Asmongold or, well, I mean, Asmongold. I mean, who can afford him, right?Malcolm Collins: But- Yeah, who can afford Asmongold?Yeah, keep in mind, if you hire Nux, you’re hiring a Jew, so that’s gonna cost you a bit more, right? Come with us. We’re cheap. We’re white trash over here, right?Simone Collins: Mm.Malcolm Collins: Rednecks like us, we c- we come d- we, we... You don’t even need to... You just pay us whatever you want and I’ll review this stuff for you, right?But yeah, like this-Simone Collins: Honestly, they would, yeah. I don’t know, I don’t w- I don’t even wanna name how low of a price you’d be like, “Malcolm Collins: Yeah.” Yeah, sure. I think increasingly companies need to have mechanisms. And if you’re somebody who’s watching this and you’re either at a non-profit or you are in an HR department or something like that, and you are looking for somebody who can vet the way the Internet’s gonna react to [00:38:00] something we’ve played the Internet like a fiddle for a decade at this point, right?Like, we, we’re fairly good at this particular game. Every outrage cycle we’ve ridden to our advantage, right? Like, there hasn’t been one that significantly did not move us forwards on us. You wanna play the game? Come to us, and we’ll help you as much as we can, right? Like, we- Mm-hmm ... we are hirable for this.We even have an org for this. YeahSimone Collins: Yeah. But it’s I hope they figure themselves out because it’s it’s sad to see this level of incompetence at play. Not to insult them, but There must be something at play here, like some donor, maybe one of their largest donors, this became their pet project.They’re like, “This whole goy slop thing, th- they’re making, you know, th- this is just antisemitic,” and then they f- foisted it upon the ADL’s team. [00:39:00]Malcolm Collins: No, I’ll tell you what happened, and I’m fairly sure I can, I can model what happened. Okay. Some urban monoculture Karen who doesn’t really understand the internet saw some meme about unhealthy food, because MAHA is part of Ma- MAGA now, right?So, like MAGA’s talking about goy slop. MAHA. MAHA.Simone Collins: MAHA,Malcolm Collins: MAHA. You know, Wizard Kennedy and everything like that. Like, we’re talking about like the additives in food, the negative stuff about food. And there’s been some viral videos of Jews being like, “You guys, non-Jews, need to stop eating goy slop.”Speaker 7: It’s no wonder that the goyim want the kosher food. Cheese swirl? Go back to Wisconsin. This is the holy food. Look at the kosher food. . Do you know why I made it to 86? ‘Cause I ate rotisserie chicken and Manischewitz borscht. This is chosen food for the chosen people.I shouldn’t be telling you this, but I am. Do you wanna help the goyim get off the goy slop and come to our side?Malcolm Collins: Like that, I think the most viral videos on this were done by like old Jewish guys that sounded very Jewish, right?Mm-hmm. Being like, “You need to start eating this other type [00:40:00] of food,” right? Like, and they s- they might have seen something like this, and they, they immediately think, “Well, this is anti-Jewish,” right? Because it is in any way could be taken as a criticism of the Jewish people, therefore we have a right to just shut it down.Because anything anti-Jewish can just be shut down whenever we feel like shutting it down. Because it could for a while. Like this, the, the fact that they were able to de-platform that guy for pointing out a real known problem within this Orthodox community that nobody disputes. The ADL didn’t be like, “This isn’t a major problem.This fraud isn’t a major problem.” So yeah, I, I guess, I, what I think we need to move more towards, and we even have a company already set up for this anti, anti-bigotry, right? What, what do we call it? DEI Remediation. Deiremediation.com I think we have. So, we have a whole corp for doing this. We got a whole brand for doing this.You let us know, and we will help you because this stuff is gonna f*****g destroy you. It’s bad. It’s [00:41:00] bad. Because right now what the ADL just initiated was an entire internet news cycle of clowning on Jewish people, and that further normalizes it for the next time this happens. Because everybody knows they’re gonna say stuff in response to this, and everybody’s gonna think it’s f*****g hilarious, and everybody’s gonna go along with it.Because 95% of the people this time either approved of it, 90% approved of it, 50% didn’t care, and then you got the, the 5% who are against it. And, and frankly I think it’s, it’s probably lower than that Yeah ... if you... But yeah, just be aware culture is shifting, and that cultural shift is making it upwind, upwind, upwind, upwind.And frankly, this is why figures like Nux are so important to the Jewish community right now. He is in, in the actual culture war that matters. Your [00:42:00] only or primary champion by, like, orders of magnitude like nobody listens, for example, to Ben Shapiro anymore. Like, you guys have had people in the right in the past, I, that had a lot of influence, but they captured institutional positions that don’t matter anymoreSimone Collins: Yeah.Malcolm Collins: Nux still has cultural relevance. So maybe work a bit more to help him or work with him because he’s your guy’s, like, shot right now at not having the entire online right turn antisemitic. I mean, I guess we’re useful in that as well because we generally argue in favor of, of Jewish interests.But yeah, y- you guys don’t have ... And have as many like, fallbacks. I, I guess this just needs to be thought through more. Jews are, are s- are smarter than this. Like, Jews should have more both awareness of the cultural game that’s being played and more interest in communicating with that cultural game in a way that [00:43:00] prevents it from going in an antisemitic direction.And I mean truly antisemitic direction, not calling out goyslopAlso, hold on. Really... Also Jews need to really work, like another, another thing that’s really gonna trigger people going forwards, and I’ve noticed this more and more, and this, they may not see this as that, so I just wanna note this before we h- Saying something is a conspiracy theory that is a blatant and observable fact Really makes people hate youSimone Collins: AhHmmMalcolm Collins: Like if somebody says, “Jews control Hollywood” You can quibble about that, but it’s true.They have a disproportionate level of control in Hollywood and have for genera- since its inception. [00:44:00] That’s not a conspiracy, but when you say that’s an anti-Semitic conspiracy, people are like, “Wow.” Like, “Are we, are we... Like, you’re gaslighting me now? Like, you’re pretending...” Jews control AI. Jews do disproportionately control AI.Jewish spies manipulate world politics. Mossad has done a spectacular job manipulating world politics. Secret cabals of Jews have disproportionate power in both business, politics, and entertainment. Obviously this is true. We’ve caught one. I, I, others are probably less nefarious. And some of them are even institutionalized.Well, what do you call Chabad if not institutionalized organization with disproportionate level of control in American politics? That’s [00:45:00] not... That, that just infuriates people. And like, get, just get better at dealing with that and this will likely go down a bit. The swelling will go down. But for now, where do I see things going?I mean, I see things sort of spiraling in a direction where if filio-Semitic as we want to be, we need to, even internally in our communication, better describe the Jews as a separate people with potentially aligned interests- Mm-hmm ... that are in a good position to work with, but extremely distinct from whatever we are.And that, that is, I, I think the best way to sort of psychologically handle this in terms of handling this in a way that’s gonna, gonna go in any sort of productive direction. The idea [00:46:00] of a Judeo-Christian singular group I think has shattered. And I, and I think it’s shattered to such an extent that Christians who bet on it have, have had their careers destroyed, Mmin the past. Like, before they were aware of this. Like Ted Cruz. Ted Cruz bet on this idea, and I think it has destroyed his credibilitySimone Collins: Yeah, I could see that. Yeah.Malcolm Collins: The other thing that’s been very interesting that I’ve seen recede over time is the support for rebuilding the temple among evangelicals.Really? Which was something... Well, so if you look historically in the United States, there was this big movement because they thought that it would bring about the, the end times.Simone Collins: Right.Malcolm Collins: But apocalyptic forms of evangelical Protestantism of, of that- Are they onSimone Collins: the outs? ...Malcolm Collins: type yeah, they’re kind of on the outs right now.Simone Collins: [00:47:00] Huh. Yeah, I guess, you know, I haven’t heard a whole lot about it. People are talking about it being a thing, but I’m not hearing from the people who think it’s a thing, if that makes sense.Malcolm Collins: Yeah. I’m not hearing from them. I, I don’t see them in my conservative circles. I don’t see them in when we’re doing campaigning.I don’t see them... you know who I do see increasingly in the conservative circles is groups that are much closer to what I, I’d call, like, techno-puritan, like, framing. Like, our framing of, like, Christianity slash science is incredibly and increasingly common among the youths. Mm-hmm. This sort of practical, skeptical, conspiratorial, but ultimately very scientific ex- understanding of Christianity is the one that is really replacing the panicked we, we’ve gotta protect...And I think the, the Jews losing that have lost a major point for them that could have taken flak for them in this [00:48:00] current sort of online battle.Simone Collins: Hmm.Malcolm Collins: Which has also been bad, right? I mean, you go out and you defend this. Like, suppose Ted Cruz went out there and defend this, he’d get clowned on to no endSimone Collins: Yeah.Malcolm Collins: Any final thoughts, Simone?Simone Collins: Just don’t know. I don’t know what to think anymore. I feel like we all, we all just need to do our own things for a while, you know? Stop policing other people’s opinions. Just let them go out there. Like, c- can we just bring back trash talk without the policing?Malcolm Collins: Well, no. This is the interesting thing.We, our side, our cultural movement, this online right movement, has effectively policed the ADL’s talking points. Which is to say not just we’re not gonna listen to you, but it is actively [00:49:00] negative for you to be saying this, and you’re hurting your community, and the people who said this are likely dealing with internal blowback or donor blowback at this point.Simone Collins: Mm-hmm.Malcolm Collins: So we still police, it’s just on the opposite side. It’s the anti-policing policeDon’t even try to police or it will blow up in your face. It, it, this wasn’t a neutral thing that happened. It’s not like they tried and nothing happened. They tried and a rake hit their face.Simone Collins: That all just sounds so exhausting. But yeah, I get it. And I, I mean, I’m glad that there is pushback. It is important that there is pushback.So- Yeah ... I guess it’s fine.Malcolm Collins: Yeah. Well, yeah, I mean, I’m, I’m, I’m getting sick of every- everyone’s sick of, oh, the w- you know, whatever, r- replacement immigration, right? Th- that’s a, a, a conspiracy, right? Like, all these things that they said are conspiracies, it’s like, then why does your side say it in Spain and cheer when it’s happening, right?Like, why, [00:50:00] why can’t we have these conversations without everything being a conspiracy? When, when all of us can see the statistics and what your side is communicating internally.Hmm.Anyway, love youSimone Collins: I love you tooSpeaker 13: What we doing? Well, we’re playing hide and seek and playing ringWhere isTitan? Who knows? I don’t know where Titan is. Is that Titan?Are you a crazy girl? Yeah. What do you wanna be when you grow up? Well, I wanna be a shark princess.What are you gonna do when you’re a shark princess? Well, I will swim in the water really [00:51:00] fast whileSpeaker 14: I’m eating some fish that are not pink or purple. So you don’t wanna eat pink or purple fish? Only gray fish and yellow fish and green fish, but not pink and purple fish. And I jump the gray fish and the green fish, and they well, people just do not like meat on their shoulders like that, then sharks will eat them, and that will be really bad, so do not put shoulders on your arms like that, then I will eat you like a shark princess.So do not go in the water and with meat on your wrist, then a shark will eat you. Then a sharkSpeaker 13: will eat you?Speaker 14: No, you.Speaker 13: Oh, me? Yeah, [00:52:00]Speaker 14: if you have meat on your wristWell, you found me, This is a public episode. 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