In this episode, Kevin Jorgensen and Rick VerBeek unpack the momentum behind Select Sires’ NxGEN® and GForce™ lineups, highlighting the sires, cow families and genetic strategies driving today’s highest‑ranking TPI®, HHP$® and fitness‑focused Holstein genetics. From fast‑rising NxGEN sires like 14HO17486 COBOT and 7HO18078 BENTHEHM, to GForce leaders like 7HO16644 RIMBOT and 7HO17413 FOONBURTON, the conversation centers on breeding for daughters that excel in production, fertility, wellness and real‑world functionality.